Materials Aluminum vs. Steel: From Environmental Impacts to Meeting Consumer Needs Yes, both metals are effective but what do consumers want? Brandon Bach February 15, 2022 Transparency in products remains important to consumers. They want to know where the everyday products they purchase are coming from, what they are made of and if they fit their shopping preferences.Read More
Brand Packaging: Inclusivity Why the Future of Packaging Hinges on Inclusivity Creating packaging for the forgotten demographic of elderly and disabled consumers is a golden opportunity for CPG brands. Brandon Bach September 21, 2020 While a stubborn clamshell container or vacuum-sealed jar lid might serve as a minor inconvenience to some, it can be a major struggle for others. Read More