Are you a global brand leader trying to localize your product in China? How well do you know Chinese consumers? The market is up for grabs; how do brands win? I had the opportunity to attend and speak at the Food and Beverage Innovation Forum (FBIF) on April 18-20 in Shanghai, China. Attendees ranged from middle to upper-level management within food and beverage companies from various departments such as product development, brand management, marketing, packaging, ingredients and sourcing.
