Kristin Joker

Kristin Joker is a former editor in chief for Packaging Strategies and Flexible Packaging.
Articles

ARTICLES

Flexible By Design: Premium Horse Feed

Packaging that Jumps

Kristin Joker
June 9, 2020
Minneapolis branding and design agency, Kick, partnered with Triple Crown Nutrition to launch a new, premium line of horse feed, Triple Crown Gold. Flexible Packaging asked Stefan Hartung, co-founder and head of creative at Kick about the process.
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Flexible By Design: A Better Hand Sanitizer

Hand Sanitizer: The New Necessity

For EO Products, the importance of hygiene, health and wellbeing has been a priority from the start.
Kristin Joker
May 11, 2020
During the last week of February, hand sanitizer sales in the U.S. were up by 300% compared to the same week a year earlier, according to market research from Nielsen.
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KTM Industries’ Green Cell Foam insulation
Brand Packaging: Eco-Packaging Case Study

Brands Turn to Foam for Protection of Perishables

Kristin Joker
April 12, 2020
Green Cell Foam by KTM Industries Inc. has been creating bio-based material for thermal protection and protective packaging applicants for nearly 20 years. The Michigan-based company takes U.S. grown, non-GMO corn and extrudes its starch into foam material.
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Kitu Life
Brand Packaging: Beverage Branding

Less Is More in Beverage Branding

RTD brands use minimal design for maximum impact.
Kristin Joker
March 16, 2020

According to ForMarkets, the global RTD (ready to drink) market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% between 2018-2025. As the RTD category continues to grow, consumers are reaching for convenient, better-for-you sources of energy — via protein or caffeine — in sophisticated packaging. 


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