Articles by Kristin Joker

Printing: Inks

How to Use Less Ink When Printing

Minimizing ink usage doesn’t have to mean minimizing quality.
Kristin Joker
November 6, 2020
In commercial printing, ink is one of the main consumables that can be managed to potentially reduce costs. All commercial printing managers are looking for ways to control this cost.
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Brand Packaging: Pharmaceutical

Men’s Wellness Brand Offers Dose of Humor

A disrupter brand is using packaging and humor to elevate the men’s wellness market.
Kristin Joker
November 1, 2020
For decades, the wellness industry has catered primarily to women. However, the new generation of companies are catering to male wellness demands.
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Brand Packaging: Marketing

Make Your Product Packaging Your Best Marketing Tool

It’s more than just protecting the product inside.
Kristin Joker
September 30, 2020
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
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Snack Packaging: Bag/Pouch Making

4 Key Factors for Successful Snack Food Packaging

Format, changeover, speed and service should be the main consideration when purchasing a vertical form-fill-seal machine.
Kristin Joker
August 10, 2020
A lot of people seem to chase speed in their vertical form-fill-seal machine, and that’s fine. The cycle speed is an important feature to evaluate. But speed is just one factor in determining a machine’s overall effectiveness in snack food packaging applications.
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Flexible By Design: Rebranding

Back-to-Basics Packaging Amid New California Regulations

Kristin Joker
August 10, 2020

With shops around the world wondering how to serve customers during the COVID-19 crisis, Breadblok, an organic bakery in Santa Monica, California, has worked with London design studio Charlie Smith Design to rapidly launch a new website following a revamped visual identity and packaging design.


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