When you're developing a new kid's brand or evolving an existing brand, you're never just appealing to a child; you also have a responsibility and need to address the gatekeepers of these brands.
Akorn Consumer Health, the over-the-counter division of Akorn, Inc., provides a full line of leading healthcare brands distributed globally. When Akorn Consumer Health made the decision to overhaul three of its consumer brands, the company turned to strategic partner Little Big Brands (LBB).
