Articles by Scott Young

As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 

Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.

At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.