Essentialism is an emerging trend in the packaging industry that focuses on creating clarity to inform the target audience what the brand is all about. 

With the popularity of #throwbackthursday posts on social media, it’s no surprise that consumers have a preference for retro packaging that sparks nostalgia.

Every company should master the basic unspoken communications with their customers.

With the rise in competition from foreign wines and a growing demand to differentiate themselves, wine and spirits producers have to step up to stand out