Ian Lifshitz is Vice President of Sustainability & Stakeholder Relations, the Americas for the Asia Pulp & Paper Group. He is responsible for managing an international team leading the company's sustainability, media relations and stakeholder engagement programs across Canada, the United States and South America. Ian has more than 20 years of experience developing sustainability, public relations and other stakeholder strategies for international companies, governments and non-profits, including expertise in managing issues and crisis communication strategies for high-profile companies within the pulp and paper, packaging, retail and telco sectors.