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The functional beverage brand has introduced an adventurous packaging redesign in glass bottles and slim cans.

A white paper by trend forecasting experts WGSN, called Future Consumer 2024 has identified the main consumer ‘sentiments’ and distilled them into the key consumer profiles set to prevail by 2024. Here we translate the main findings and pose reflections for brands keen to remain relevant in rapidly changing times.

A strategic foundation and updated packaging design was created to break through the crowded, premium cookie category.

Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown.
 

The Olyns and Mars Sweet Rewards Challenge is incentivizing and gamifying the single stream collection and recycling of rigid plastic candy and gum containers.

This Orchard-exclusive hard cider is dressed up for Halloween in a two-gallon mini keg shipped directly to drinkers nationwide.

The future of your business depends on it.

Despite the onslaught of better-for-you snacks, the classic potato chip remains a consumer favorite.
Kristin sits down with Gene Manwaring to talk about the origin of potato chip packaging in the latest installment of Packaging Past.

Just in time for trick-or-treating, Airheads distributes thousands of Airheads candy flavored dental floss to dentists nationwide.

Social media influencer, Emma Chamberlain's Gen-Z coffee brand is launching a festive flavor in celebration of the brand's second anniversary.