CROWN Beverage Packaging Mexico, a business unit of Crown Holdings Inc. (crowncork.com), launches an easy-open crown to help beer manufacturers deliver a unique opening experience to consumers.
For decades, the food and beverage industry has been driven by manufacturing technologies, line speeds and unit costs. But, in spite of record levels of consumers demanding frustration-free packaging, companies have paid little attention to the design for consumer experience.
With high-impact graphic designs, packaging structures tipping the scale of cool, and innovative closures that do much more than open and close the pack, you might call it the Twilight Zone of packaging. So are we choosing what is new and unique just to stand out - and if so, does it work?
Caps and closures have the important task of keeping a product safe with the package closed, and tightly sealed. This common function is imperative for the beverage, food, cosmetic, and pharmaceutical industries. New materials and technologies are launching to bring more innovation.
In 1970, Richard Nixon signed into law the Poison Prevention Packaging Act (PPPA). The act was written in response to a growing number of child poisonings from unintentional ingestion of drugs and other products. The Act was successful, but a lot has changed in the last 47 years.
Throughout 2017, Crown Holdings Inc. will be celebrating its 125th anniversary by highlighting its long-standing commitment to innovation, quality and sustainability.