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The Flexible Packaging Association (FPA) illustrates why brand owners need to more effectively communicate the environmental benefits of flexible packaging to consumers.

It is obvious that the packaging world is taking sustainability in packaging — as well as operations — seriously. The numerous brands, retailers, suppliers and packaging companies that continue to change practices as well as offer lighter, recycled or reusable materials attest to it. But is it enough?

While vacuum skin packaging has been available for the past several years, the technology seems to be gaining momentum as a preferred package of choice for more premium food options. This shift toward greater acceptance is due in large part to newer films that can accommodate products of different shapes, high protrusions and sharp edges.

In February, the packaging world collectively turned its head toward the announcement of LOOP, a revolutionary and potentially disruptive paradigm shift in the way major brands provide high-quality packaging while simultaneously putting recycling and waste reduction front and center.

“We eat first with our eyes.” This is a saying with various origin stories. It doesn’t really matter who said it first, because modern science has proven that it is true. 

Toray Plastics (America) has joined the SPC, a membership-based collaborative that believes in the power of industry to make packaging more sustainable. 

In beverage cans, the versatility of metal packaging is being explored like never before as can manufacturers continue to innovate to make the iconic beverage can even more relevant to today’s consumer. Aluminum cans provide great taste, convenience, innovation and sustainability.

It is a new year — with a new Congress, and many new state legislatures — but the same trade wars and scrutiny over packaging and plastics exists; so, what is the outlook for flexible packing in the U.S.? Still strong and growing.