Poor packaging leads to lost sales and revenue. And, it’s no mystery why. As awesome as your product might be, it’s the packaging that does the selling. So, don’t let poor packaging undermine your sales.
Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.
Tessemae’s, the nationally recognized #1 organic fresh food company, is excited to introduce to-go cups for its dips, available in Classic Ranch, Buffalo Ranch and Cilantro Lime Ranch. Great for school lunches, at home or on the go the cups the dips are 100% organic and dairy- and gluten-free.
MA2020 is now calling for entries in label design, structure and material design, product design and brand full case design. Entry submission ends January 17, 2020. Seize the last period to enter!
Borden Dairy Co. became the second major milk producer to file for bankruptcy in the last two months. Decreased milk consumption combined with the rising price of milk have crippled the dairy industry with debt. Dean Foods, America's largest milk producer, filed for bankruptcy November 12, 2019.
Building on the success of Rippatape – the original market-leading tape-based opening device for board and paper-based packaging – Essentra Tear Tapes has launched Rippatape X.
Experiential marketing is key to bringing your brand to life. By exploring dimensions that aren’t possible in standard packaging, you can truly display your brand’s ethos with experiential marketing and packaging.