The Reusable Packaging Association (RPA) begins 2017 with a new team to lead the association: Board chairman, Board of Directors and new Committee leadership.
The new identity, by B&B studio, is based around the strategic positioning of "the best food always looks a bit Higgidy" and celebrates the hand-finished nature of Higgidy’s much loved pies and quiches.
Converters will now have access to a new coated recycled board (CRB) that has been engineered as a cost-effective, 100% recycled alternative to solid bleached sulphate (SBS), without sacrificing appearance or performance.
Nine out of 10 consumers say they will pay more for products manufactured by companies that are addressing social and environmental issues. Moreover, 84% of global consumers say they specifically look to purchase responsible products.