Morrisons wanted to reduce supply chain and material costs and to improve the customer experience, aiding navigation for shoppers in-store and improving on-shelf availability in order to increase sales.
Inspired by paperboard cups, Metsä Board’s packaging design team developed the new paperboard mug with a heat-sealed transparent plastic film that keeps the licorice fresh.
New equipment and new patents are part of this newly designed print, production and test site – one of the few North America locations for liquid-filled cartons.
Awards were presented in the categories of Design, Functionality & Convenience, Logistics & Material Flow, Sustainability, and more. The awards are a precursor to the Gold Awards that will be announced in September.
Both attractive and sturdy, this eco-designed packaging offers robust protection while opening impactful visual possibilities. Its sleeve openings and high-quality printing area break the mold of the traditional format.
In addition to management changes, the company announced significant investments in new equipment, including a new BOBST 64" Masterflute In-Line Laminator to be installed in the company's Sacramento facility.