With high-impact graphic designs, packaging structures tipping the scale of cool, and innovative closures that do much more than open and close the pack, you might call it the Twilight Zone of packaging. So are we choosing what is new and unique just to stand out - and if so, does it work?
Traditional eating patterns – three square meals per day – are no more. What was once a breakfast smoothie may serve as a late-day snack or tomorrow’s lunch. Through this haphazard way of eating, snacking has become the norm in our daily fast-tracked lives.
Released in a series of three, LIFEWTR labels change several times per year and each series supports a culturally relevant theme. Series 2 will focus on elevating women in the arts while Series 1 featured designs from emerging artists in the public art space.
For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.
Nielsen has announced the winners of its inaugural Nielsen Design Impact Awards, an industry recognition that monetizes the true value of package design.
On May 20, 2016, the FDA announced that the industry will be required to implement a new Nutrition Facts Panel for packaged foods to reflect new scientific information, including the links between diet and chronic diseases such as obesity and heart disease.
Consumer packaged goods companies (CPGs) continue to face major changes across the industry. Ecommerce and digital marketing continue to rise steadily in importance, though physical stores show no signs of going away.
New research reveals a profitable and optimistic year for the food and drinks industry.
February 21, 2017
Sixty-two percent of food and drinks manufacturers, suppliers and retailers increased their turnover in 2016, while 58% agree that the industry is in good health at the turn of the new year.
Developing and maintaining a clear approach to managing brand design within a CPG company can be a tough but decisively productive way to make brand design more efficient.