Personal Care Packaging

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The retailer's five new sustainable packaging goals reflect guest expectations, business priorities, industry challenges and areas the retailer can drive the most change.

Inspired by vintage barbering rituals, British brand Hawkins & Brimble is bringing a modern twist to the world of classic male grooming products with its  latest range including Elemi & Ginseng Pre-Shave Scrub and Post Shave Balm.

Kit & Kin, a new family brand featuring nappies (diapers) that combine premium performance with bio-degradability, alongside a range of certified natural skincare for mothers and babies, was co-founded by Emma Bunton (Baby Spice of the Spice Girls band).

Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.

Why would you dress a ground-breaking formula in last year’s trends? Tailor-making a bottle, compact or tube can take many turns, from a subtle addition of a vogue-ish cap or sheath, to an avant-garde decoration treatment or a new, high-tech dispensing system that will become a benchmark in the industry.

The new Beauty Innovation & Design Awards (BeautyID Awards) will recognize creativity in packaging design, material and product formulation in the ever-growing beauty segment. The Awards will cover all cosmetic product categories (hair, nail, skin, color, personal care, fragrance and sustainability) across professional, prestige and mass market segments.