Personal Care Packaging

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While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up "digital" and is socially and environmentally concerned.

The new packaging design to make disinfection easier with more efficient wipe dispensing be available on its Sani-Cloth products.

The reuse and refill tablets can help reduce plastic bottle waste. 

The new look is being introduced with a new campaign featuring influencers.

Design and branding agency Free the Birds created a new brand and packaging identity for everyday skincare products from Kin.

The sustainable, tree-free toilet paper will be sold exclusively in more than 200 Target retail stores and Target.com

CPGs are celebrating Pride Month with new packages.

The future of packaging is in these five areas and trends.

Airnov’s Oxynov Barrier Bottles and Pharmakeep are designed to protect oxygen-sensitive products.