The other day I received in the mail something called “LastSwab.” I didn’t have a clue what it was, so I opened the package, and lo and behold: a carrying case for one lone cotton swab.
Expanding business practices is difficult when storefronts are closed or you don’t have the overhead to pay for high-level experiences. Nevertheless, you can rework your existing processes and offerings to create a sensory experience without breaking the bank.
Amcor, a global leader in packaging, collaborated with Nestlé to launch the world’s first recyclable flexible retort pouch. The new high-barrier pouch, using Amcor’s AmLite HeatFlex Recyclable solution, will first appear in stores in the Netherlands this month.
The winners of this year’s prestigious Pentawards were revealed during a virtual Gala Ceremony hosted live on September 24. Special awards were received from agencies in Greece, Armenia and Russia.
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
Featuring advanced proprietary 3D imagery and created from advanced print and design materials, the award-winning POSEIDON box can feature as the centerpiece of a luxury brand strategy.
The enviro-friendly Invisible Bag is a plastic bag that dissolves in hot water and leaves no microplastics behind. It's made of polyvinyl alcohol, plant-based starch, glycerin and water and can easily dissolve in hot water (above 80 degrees Celsius).
Sustainability is an important topic for brands and converters, and this applies to paper, film, plastic and any product on the market. Pressure-sensitive labels play a big part in sustainability. Although over the years there has been a reduction in paper use, companies are still looking for ways to better enable recycling.
PAC Worldwide’s new packaging for LiveGlam’s “Kiss Me” collection of lippies. Each lipstick arrives in a sleek poly bubble mailer featuring a luscious pair of red lips whose seductive shine leaps off the brand’s signature all-black matte background.
Typically not a market where sustainable packaging is regularly seen, cosmetics giant L'Oréal joins 60+ brands, retailers, government agencies and NGOs in collaboration to advance all plastic packaging in the U.S., to become reusable, recyclable or compostable by 2025.
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