When it comes to organic food and beverage purchases, consumers prioritize different sets of criteria depending on product categories.
September 7, 2022
Consumer purchase criteria and expectations for quality shift depending on the food or beverage category. In addition to the organic label itself, consumers look to farm-level and processing cues to augment and occasionally stand in for the specific values they associate with organic.
As the United States battles the rising cost of food and consumers turn their focus toward more environmentally friendly offerings, suppliers and retailers are pivoting their strategies.