The new identity, by B&B studio, is based around the strategic positioning of "the best food always looks a bit Higgidy" and celebrates the hand-finished nature of Higgidy’s much loved pies and quiches.
As the “milk label” battle continues against manufacturers who are using the “milk” name, fairlife is announcing a new design to better communicate that fairlife ultra-filtered milk is real, dairy milk.
Mike's founder Michael Kurtz turned to Chase Design Group to elevate the packaging and carve out an identity for a new player in the condiment category.
Converters will now have access to a new coated recycled board (CRB) that has been engineered as a cost-effective, 100% recycled alternative to solid bleached sulphate (SBS), without sacrificing appearance or performance.