In light of the Russia-Ukraine war, uncertainties and rate volatilities persist. Food producers and retailers may feel the burn on top of already squeezed margins with tough price negotiations happening throughout the supply chain. Consumers will ultimately end up paying for some, if not all of it.
“Declining” is not a word you want to see when it comes to brand performance. It usually prompts two courses of action: save or scrap. For those that were previously strong but have failed to adapt to consumers’ changing priorities, there is a strong argument for the former.