Industry-leading sustainability goals, and a commitment to focus on trend-right innovation and quality, mark first steps on the private brand’s journey to become a regenerative brand.
The new identity gives Cora’s packaging, tone of voice and communications a bold look and feel, positioning it as the brand that shifts the conversation from an impersonal experience to a more relatable and personal one, rooted in comfort.
The new AromaPak with Boardio technology is made with a minimum of 80% paper content from renewable, recyclable and sustainable Forest Stewardship Council sourced tree fibers.