The Fox IV C9100 system marks an innovative shift in the industry, as customers were previously limited to black-and-white or pre-printed options that didn’t offer much precision or flexibility.
The idea of using flexible packaging for wine and spirits is gaining traction by the day, and with good reason. Reduced costs, increased sustainability and the ability to create eye-catching designs that jump off the shelf are just three arguments for moving away from rigid packaging.
In 2022, the Coronavirus pandemic finally started to loosen its grip on consumer spending habits as mobility shot back up. However, this good news was offset by global supply issues as many industries failed to keep pace with rising consumer demand.
With a shifting and crowded retail space and a desire to elevate the brand to a more premium position, Cove Kombucha turned to creative design agency Chase Design Group to refresh the visual identity and give them a package design that would enhance the brand’s story and drive differentiation.