Today, we only need to travel down the aisles of our favorite stores to see flexible packaging revolutionizing the way we package, store and ship our food.
The stand-up pouch (SUP) continues to be a darling of the packaging industry. Brand packagers are eager to satisfy consumer appetites for pouch convenience, ease of use and quality.
Essentialism is an emerging trend in the packaging industry that focuses on creating clarity to inform the target audience what the brand is all about.