When Minnesota-based MOM Brands decided to capitalize on the popularity of their Mini-Spooners SKU with grocery shoppers, the breakfast cereal maker tapped Minneapolis design consultancy Ideas that Kick for branding and packaging concepts.
Smart Balance & Earth Balance spreads switch to square packaging over round and saving 50% in space
May 29, 2013
Boulder Brands is introducing innovative square packaging for its Smart Balance and Earth Balance buttery spreads. The industry-first switch from round to square packaging will save more than 50 percent in dairy case and warehouse space, but will result in no change in product price, weight, volume and ingredients.
SeaPak frozen seafood asked Smith Design to strengthen and modernize brand identity across their entire portfolio. Founded in St. Simons Island, Georgia and owned by Rich Products, the brand wanted to powerfully change its image on shelf. This included restaging all packaging to bring its coastal inspired flavors to life, strengthen branding, and improve shopability & findabillity at retail and club.
Landshark lager and Zac Brown Band jamming together for three limited-edition cans
May 17, 2013
Fans get full access to their favorite band, beer with exclusive digitial content, opportunities to win a VIP trip to the Southern Ground Music & Food Festival
Pearls® Olives to Go! are no-mess, easy-to-open, single-serving cups filled with California-grown, large pitted black ripe olives. This consumer-friendly, breakthrough packaging will transform shopper attitudes toward olives, turning them from an occasional condiment into a lunchbox and snacking essential.
Chocolate lovers can expect the same authentic colonial recipe in new easy-to-use, on the go packaging
May 13, 2013
Mars Chocolate North America will debut an expanded collection of American Heritage Chocolate products—now including four different formats—available in colonial-inspired, commemorative packaging. The debut will take place at “A Celebration of Chocolate on the Bay,” an event hosted by the San Diego Maritime Museum being held this weekend. American Heritage Chocolate is an authentic historic line of products—based on a recipe from the 1750s—that celebrates chocolate’s important role in the lives of Americans during the 18th century.
Partnership with Crown helps boost Dominion & Grimm’s Business
May 10, 2013
In Canada, consumers recognize the syrup can immediately and, embodied in its classic design, the package has changed little in appearance, reinforcing the connection made between that packaging and the syrup itself. To such an extent, in fact, that to a Quebecer, taking maple syrup from a can is simply how it’s done, and alternative packaging formats fail to perform as strongly in the market.