Fishermen will once again be baiting Busch and Busch Light trophy cans this season. Busch beer's popular fishing promotion is back with a new twist, giving consumers the chance to win the ultimate fishing getaway with pro fisherman and seven-time Angler of the Year, Kevin VanDam. 

Just out on the French market after launching in the U.S., the fragrance Pour Elle by Lacoste plays three bright colors for three fragrances. 

For individuals battling decreased appetite and energy, unintentional weight loss and fatigue while undergoing cancer treatment, Hormel Foods has introduced the HORMEL VITAL CUISINE™ line of packaged Ready to Eat meals, nutrition shakes and whey protein powders. 

Be Well Nutrition announces a packaging update for its ICONIC PROTEIN line of beverages. The new bottles sport a sleeker shape, bright blue color, metallic accents, as well as a larger flavor visual.

A small-batch gin that celebrates the history of racing at Newmarket in the U.K. was launched in early May by the historic Bedford Lodge Hotel and Spa, with designs by Nude Brand Creation.

Reichel Foods introduces four new flavor combinations to its successful Pro2snax product line. 

Coca-Cola has announced the launch of new graphics that use one visual identity system featuring Coca-Cola Red as a unifying color across the Trademark.

The industrial world of the brand’s latest ad campaign, which combines humor with seduction, is expressed in these pop-up boxes with the stamp of Cosfibel Premium’s expertise.

This spring DASANI Sparkling debuted new flavors along with new packages to help people find a little ‘me time’ in their busy lives.

Dole introduces Fruitocracy squeezable fruit pouches in two sizes to meet a variety of meal plan needs.