Campbell Soup Co. used “biometrics,” ethnographic interviews and other “cutting-edge research methods” to come up with alterations to its soup labels. More...

Five of General Mills’ oldest ready-to-eat cereal brands are being distributed in decades-old retro designs, in a special edition exclusive to Target stores. This weekend, Lucky Charms and others will appear on Target shelves with graphics matching designs going back 20 to 40 years. More...

H.J. Heinz Co. has revolutionized the ubiquitous foodservice ketchup packet with a new thermoformed/lidded variation that allows dipping as well as squeezing. The new packet, trade-named Heinz Dip & Squeeze, is meant to address complaints about traditional packets. More...

Oreo cookies sold in Mexico are available in a round plastic tub molded to resemble a single, giant cookie. The iconic cookies from Kraft Foods are packaged in 18 single-serve portions, wrapped in flexible film... More...

The Pepperidge Farm unit of Campbell Soup Co. has rolled out a bread product whose round, thin shape lends itself to tray-style packaging. More...

A milk beverage endorsed by Cleveland Cavaliers star Shaquille O’Neal features packaging that can interact with a webcam. Consumers who hold a “marker code” on bottles of Muscle Milk up to their webcams will see live virtual videos of O’Neal... more...

A package for Swiss chocolate, shaped like a chef’s hat, has won an award from a European paperboard association. Le Chef chocolates from Goldkenn, Geneva, Switzerland, are individually wrapped pieces that come in a tall paperboard container... More...

Hormel has come out with a circular variation of the party sub that can be sliced into individual portions. The Hormel party ring is a 15-ounce circular baguette... More...

Fruit puree marketed in France is filled in a plastic bottle designed for easy use by foodservice professionals. More...