Pure Ally introduces Kwass’Up, a malted non-alcoholic beverage with uncommonly invigorating properties. This unusual soft drink, made with only natural flavors, contains less sugar and calories than traditional sodas and sports drinks. Kwass’Up has been described by testers as “far more refreshing” than typical soft drinks.

Nestlé Waters North America’s premium still water brand resource® 100% Natural Spring Water is expanding nationally and is available to retailers across the U.S. as of January 2013. Following the success of the 2012 launch in Southern California, Nestlé made the decision to capitalize on consumer interest in the product and expand to national distribution in 2013. resource is a 100 percent natural spring water sourced only from carefully selected natural springs that have naturally occurring electrolytes for a crisp, clean taste and is packaged in a bottle made with 50 percent recycled plastic.

After a complete family rebrand, each of the four Ski Citrus Soda brands now has a completely new set of graphics.

Farmland Foods today announced the introduction of Cook’s Everyday Cuts, a new line of fast, flavorful, affordable, family-pleasing meals for everyday use featuring items such as ham medallions and ham chops from America’s favorite ham brand.

pi global, an independent global branding and design consulting agency, has created new packaging designs for Goya Marinades produced and manufactured by Goya Foods, the largest Hispanic-owned food company in the United States.

The glass carafe that holds New Orleans-style Garden District Bloody Mary mix is completely re-usable and recyclable with package designed for gifting.

Walkers Shortbread, the family-owned Scottish shortbread bakery, adds new “sparkle” to a perennial holiday favorite. New eye-catching packaging for the Festive Shapes line debuted at the 38th Annual NASFT Winter Fancy Food Show. The Walkers Festive Shapes product line offers delicious holiday-inspired pure butter shortbread in the shape of bells, stars, trees and Santa Claus.

The juice package, created by Chicago-based Berlin Packaging and the re:group creative agency in Ann Arbor, Michigan, did the job so well that the test launch at The Fresh Market’s 125 stores in 25 states tripled Fave’s sales forecasts.

Tropical Foods’ ReCharge Bars offer a healthy option that allows consumers to see the nutritional ingredients through the package. The 1.3-ounce bars are less than 200 calories and come packaged for on-to-go single servings. The package label also depicts a healthy and active lifestyle while informing consumers of the health benefits of the product. ReCharge Bars consist of some of the best-selling Tropical Foods mixes, made into a bar. Choose from the all-natural Student Food and Diet Delight bars or splurge a little on the Sweet Heat and PB&J flavors.

Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.