Vita Coco Kids debuts with branding, packaging, point-of-sale, website and promotional materials created by Moxie TM
August 6, 2013
The children’s beverage aisle is saturated with artificial, sugary drinks packaged to sell with bright colors and clumsy graphics. Vita Coco, the best-selling coconut water brand in the U.S., is looking to change that trend with the launch of a line extension, Vita Coco Kids. The brand tapped Moxie TM Inc., the New York-based brand design and development firm, who saw this as an opportunity to bring a completely different energy and style into the category.
New England Natural Bakers launches "Organic Select" line
August 1, 2013
New England Natural Bakers is excited to announce the launch of their new “Organic Select” line; three new granola products that are all Organic, non-GMO project verified and unique flavor profiles. The granolas come in resealable pouches
Wholly Guacamole responds to customer demand with new easy-open packaging
July 31, 2013
Wholly Guacamole®, is excited to announce a new peel and serve tray package. The 8-ounce and 16-ounce trays will replace the current 7-ounce and 14-ounce squeeze bag containers, allowing consumers to incorporate more of their favorite Wholly Guacamole products into meals.
Myx Fusions embraces single-serve packaging trend for party-goers
July 29, 2013
The introduction of Myx Fusions brings an innovative new taste, look and style to the beverage marketplace. The fruit-infused, single serve moscato wine beverage boasts a partnership with superstar Nicki Minaj, chic packaging, a convenient single size and a delicious flavor based on the fastest-growing wine varietal in the U.S. It is more than something new and different: Myx is poised to change the way young women and men enjoy their wine.
Hormel Foods energizes the protein-based snack category with the launch of Hormel REV Wraps
July 25, 2013
According to the global polling firm Penn Schoen Berland, for the 90% of teens who reach for a snack once a day and the 73% eating more than one snack per day, Hormel Foods introduces Hormel® REV® wraps; a protein-rich snack providing sustained, real energy to keep them fueled longer. Adding to the Hormel Foods portfolio of convenient and quality products, Hormel REV wraps are made with real meat and cheese and contain 15 grams of protein or more, making them a smart alternative to empty calorie snacks.
Kernel Season’s popcorn seasoning reveals new look for its crave-able flavors at summer fancy food show
July 24, 2013
The full-line packaging refresh features bolder colors and an updated logo, highlighting the irresistible flavors and high-quality popcorn products consumers have come to love and expect from Kernel Season’s. Whether it’s oil, air or microwave popped popcorn; Kernel Season’s offers a wide variety of shake-on seasonings and premium flavor enhancers to create endless, healthy snacking occasions.
The Greek Gods® kefir goes to market in package designs by the Biondo Group Inc.
July 23, 2013
Hain Refrigerated Foods, Inc., Woodinville, WA, makers of The Greek Gods® brand, and a leader in the Greek Style Yogurt category, has, as a natural extension, recently introduced a line of The Greek Gods Kefir Low Fat Cultured Milk.
All natural flavored sparkling water, Something Natural, has rebranded with a gallery-worthy new design, and a clear focus on female consumers. Something Natural once again partnered with New York design consultancy Little Big Brands to develop the evolution.
Coca-Cola’s 250ml can signals further commitment to provide consumers with greater choice
July 15, 2013
Coca-Cola Great Britain is introducing a new slimline 250ml can across Coca-Cola, Diet Coke and Coca-Cola Zero. This new pack is being introduced in addition to the standard 330ml can and reflects the company’s commitment to offering consumers a greater choice of refreshing products to suit all lifestyles.