In addition to a newly designed logo, the brand's food-forward redesign is also supported by lighter packaging that will reduce its usage of packaging materials by an estimated 337,000 pounds per year over prior packaging.
Last year, I highlighted Brazilians' dedication to recycling aluminum cans, and extended the discussion to include aluminum recycling efforts in New Orleans, known for Mardi Gras. Recent headlines and conversations with industry leaders confirm that the commitment to recycling remains strong in both New Orleans and Latin America.
The relaunched brand, made in collaboration between musician Dave Matthews and winemaker Grayson Stewart, is rooted in sustainability, from grapes to glass.
The Cradle to Cradle Certified standard stands as the premier multi-attribute guideline adopted worldwide by designers, brands, and manufacturers spanning various industries.
This move aligns with the growing consumer demand for sustainable products and showcases Nounós' dedication to not just the quality of their yogurt, but also to the health of the planet.
Whereas requests for the designation are typically submitted by brand owners, Metsä Board is one of the few material suppliers to get their paperboard grades proactively pre-qualified.