Experiential marketing is key to bringing your brand to life. By exploring dimensions that aren’t possible in standard packaging, you can truly display your brand’s ethos with experiential marketing and packaging.
We share our Top 13 articles from 2019 that caught readers' attention —from the top beverage and food packaging companies of the year and the outlook for 2019 to some neat designs and trends. Enjoy the read!
The Thornton’s Budgens store in Belsize Park in North London has introduced peanut butter on tap in a bid to slash plastic pollution. Shoppers will be able to buy reusable glass jars and fill them up with everyday essentials including peanut butter, milk and orange juice.
World Packaging Organisation has announced the 214 winners of the WorldStar Packaging Awards 2020. The judging session was held in Bali in November, during the 2nd WPO Board Meeting of 2019.
Radio Roasters' new single-use Steeped Coffee Bags reinvents the way imbibers brew and drink specialty coffee, with guilt-free, biodegradable packaging that is fully recyclable and environmentally responsible.
The NoTree™ line of hot cups, cold cups and bowls from compostable products company World Centric® has been selected as the 2019 NEXTY award winner in the Best Environmentally Responsible Packaging category.
At PELV Dow announced an exciting collaboration with Mespack–an OEM of form fill seal equipment–that will advance efforts that improve sustainable packaging for convertors and brand owners.
The food service industry is in the midst of a major transformation. Digital technology is increasingly interwoven into the food service experience. A whopping 45% of QSRs now provide a pick-up in store feature on their mobile apps.1
The global e-commerce packaging marketing is projected to see a compound annual growth rate of 11.3% through 2023, cites The Freedonia Group. Apparel and accessories alone took 18% of the market in 2018.
Graphic Packaging International (GPI) has developed KeelClip, a paperboard packaging solution for cans that offers sustainability advantages and merchandising benefits as compared to other packaging options.