In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience.

As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.

Berry Global Group Inc. has completed its acquisition of RPC Group Plc. The combination of Berry and RPC creates a leading global supplier of valued-added protective solutions and one of the world’s largest plastic packaging companies.  

The company's LIFEWTR will be packaged in 100% rPET, and bubly will no longer be packaged in plastic. AQUAFINA water brand will also offer aluminum can packaging in U.S. food service outlets, while the brand tests the move in retail.  

Avery Dennison Label and Packaging Materials North America has expanded its portfolio of Forest Stewardship Council (FSC)-certified products, which now totals more than 500 products.