Whereas requests for the designation are typically submitted by brand owners, Metsä Board is one of the few material suppliers to get their paperboard grades proactively pre-qualified.
Packaging solution automatically shortens cartons to match their highest point of filling and then glues a lid securely in place, reducing material usage and costs.
Made from fully recyclable paper pulp and molded to the shape of Bruichladdich’s proprietary glass bottle, the colored wrap is the first of its kind in the whisky space.
Launch accompanies Sway’s successful $5 million seed round led by Third Nature Investments and includes investment from The Helm, Alante Capital, BAM Ventures, Superorganism, and other industry-aligned investors.