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Brand Packaging: Marketing

Make Your Product Packaging Your Best Marketing Tool

It’s more than just protecting the product inside.
Kristin Joker
September 30, 2020
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
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CCT’s push button EEASY Lid
Brand Packaging: Inclusivity

Why the Future of Packaging Hinges on Inclusivity

Creating packaging for the forgotten demographic of elderly and disabled consumers is a golden opportunity for CPG brands.
Brandon Bach
September 21, 2020

While a stubborn clamshell container or vacuum-sealed jar lid might serve as a minor inconvenience to some, it can be a major struggle for others. 


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Innovations in Paper Labels

Innovations in Paper Labels

Stephanie D'Cruz
September 17, 2020
Sustainability is an important topic for brands and converters, and this applies to paper, film, plastic and any product on the market. Pressure-sensitive labels play a big part in sustainability. Although over the years there has been a reduction in paper use, companies are still looking for ways to better enable recycling.
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New Wash-Off Adhesive from Acucote Provides Debonding

New Wash-Off Adhesive from Acucote Provides Debonding

September 16, 2020

Acucote, a solutions-oriented pressure-sensitive adhesive coating manufacturer, has introduced WOff, a Wash Off Adhesive, a water-based formula that provides debonding of non-recyclable label materials from PET and glass containers, making them recoverable. 


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packaging inspection system
Spotlight Feature- 2

Automated Inspection Protects Brand Quality for Syrup Manufacturer

Kristen Kazarian
September 10, 2020
A  popular bottled syrup company recently partnered with EPIC Systems to launch newly designed bottles and labels for the its evolving breakfast food portfolio. This partnership resulted in a robust packaging inspection system that helped the syrup company bring new products to market quickly, without exposing the brand to undue risks.
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Label to Label products by UPM Reflatac
Spotlight Feature

What Does Your Labeling Say?

Labels communicate to consumers about your brand — be it a recycling claim, nutrition benefits, or how the product can be used.
Kristen Kazarian
September 4, 2020
We look at the total package, including the label, to identify problems with consumer engagement. Recyclability and sustainability paired with a nice design at low cost are just a few benefits brands and converters look for. Below, we find a few recent label offerings that just might fit the bill for the future of labels.
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Premier Press used Komori’s Impremia IS29 press
Spotlight 1

Innovations in Package Printing Automation

Newer technologies enable integration between press and post-press solutions to automate the entire package manufacturing process.
Doug Schardt
June 9, 2020
The discriminating eye and mechanical knowledge of a seasoned press operator have been indispensable for achieving maximum press performance. However, over the last 20 years or so, the printing industry has seen declining numbers of experienced press operators as they age and retire with too few replacements for them.
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Graphic Materials Demand Grows Due to COVID-19

Graphic Materials Demand Grows Due to COVID-19

June 8, 2020

As the COVID-19 pandemic progresses in both North America and Europe, Avery Dennison's label and packaging materials segment has seen orders jump 40% to 80% from the last week of March through the third week of April, driven by demand for food, hygiene and pharmaceutical products as well as variable information labeling related to e-commerce.


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