Mountain Dew’s Taco Bell original flavor, Baja Blast, pours into cans and bottles
May 28, 2014
While Mountain Dew Baja Blast is always available at Taco Bell, consumers will have to move fast to buy it at retail, as the fan-favorite will head back to Taco Bell exclusively at the end of the summer or when supplies run out.
Consumer wants and needs are affecting packaging innovation more than ever. In a culture of social media where we can hear customer feedback (wanted or not) via facebook, twitter, email, Linkedin and more, CPGs are bombarded with what the consumers want.
Big Wood Brewery packages its beer in cans because they provide complete protection from light that helps preserve freshness, are light-weight and deliver durability and portability that are particularly useful for outdoor endeavours.
The can is the sustainable and smart solution as environmentally friendly packaging drives consumer purchasing decisions
May 14, 2014
The survey of 400 executives and managers at food and beverage retail companies found that 97% of retail executives believe that consumers are driving a demand for green packaging and 98% of these professionals anticipate an increase in this demand within the next year.