Shoppers at selected Tesco Express stores in Brighton and Hove, Bristol, London and Manchester will see the “naked” bottles on shelves from January through March.
The new environmentally friendly format will shatter expectations about how and when wine can be enjoyed and answer the call-to-action from the wine industry to rethink glass bottles.
Cans without sleeves have a better chance of recoverability, according to the Aluminum Association’s design guide, which explains that digital printing technology is now price competitive with shrink-wrapped cans, while maintaining the recyclability of the aluminum.
Coca-Cola first launched bottles made from 100% recycled plastic in 2021 across California, New York, and Texas and was a first-of-its-kind innovation for the brand in the United States.
Eyeris® comes in nine vivid colors and adapts to various sizes and shapes of aluminum cans and impact extruded bottles, making it versatile for beverage, household and personal care products.
David Randall of Sun Chemical explains how innovations are transforming inks for two-piece cans and resulting in an industry that is more efficient and eco-friendly.