Challenger brands, which set themselves apart with an intent to bring change to an industry, are driving massive change across the fast-moving consumer goods industry. At the same time, in order to grow their sales these brands are bridging the gap between selling exclusively online and building an in-store presence.

Short’s Brewery in Northern Michigan was established in 2002 by Joe Short. Short had gained significant brewing experience at other Michigan breweries and realized that his style of brewing was best suited to his own business model.

2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.

NuPrintUK, a leading packaging provider based in the U.K., challenged 12 designers from 12 different countries to design a soda can, all of which had the same brief. The project revealed key differences in design based on cultural differences seen in countries across the world.

New hand-brewed alcoholic kombucha brand Brewhaha launches with category-defining brand and packaging identity by drinks design specialist Denomination.

Investors should pay close attention to the potential for store brands to create new winners and losers in retail and CPG, advised Todd Maute, a partner at brand strategy and design agency CBX, during a recent analyst conference organized by Stifel Financial Corp. 

clēēn:craft has launched a line of carbonated ready-to-drink adult alternative beverages. clēēn:craft is THC-free, has 2 mg of full-spectrum hemp extract per ounce and all-natural juices, resulting in sparkling beverages with premium taste and effect.

Nestlé Waters North America’s ReadyRefresh by Nestlé delivery service has expanded its beverage portfolio as part of ReadyRefresh’s mission to deliver healthy, convenient and great-tasting hydration to its customers.