The PepsiCo Foundation, the philanthropic arm of PepsiCo, and The Recycling Partnership have launched All In On Recycling, the largest ever industry-wide residential recycling challenge to make recycling easier for families.
World Packaging Organisation has launched the third edition of its Lifetime Achievement in Packaging Award, as part of the WorldStar Award. The aim is to acknowledge and reward excellence in all aspects of packaging science, technology, design and application around the world.
With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. collaborated with Coca-Cola to bring the famous "Share a Coke" campaign to India.
Summer is prime time for limited edition, seasonal beverages. Refreshed designs, structure changes and styles are normal. This year, consumers are seeing more interactive packaging, as well as a nostalgic look back to one of our Founding Fathers.
CarbonLITE, a PET bottle-to-bottle recycling leader, plans to build a new plant in Pennsylvania. The facility will enable the company to increase the number of post-consumer PET beverage bottles it recycles annually by 50 percent, to more than 6 billion.
Consumers and the industry play vital parts in keeping waste out of oceans. The International Bottled Water Association (IBWA) is recognizing World Oceans Day today, June 8, by highlighting the industry’s reduction in plastic use, and educating consumers about ways they can help keep waste out of our oceans and litter off our shorelines.
Creating a tangible and functional connection between a beverage brand and its user involves ergonomic research and a haptic design. To brands, this may seem like a minute detail, but the consumer thinks and feels otherwise.
Firefly’s revitalizing botanical drinks just rolled out a rebrand. Work by B&B studio comes off the heels of the limited edition bottle for Superfly, a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan. The inventive design for Superfly saw the Firefly logo disappear from the front of the pack and the introduction of botanical illustrations across the bottle.
House Wine is releasing new, limited-edition Rainbow Rosé Bubbles cans to celebrate and support LGBTQ equality. Between May 1 and August 31, House Wine will donate for every case sold of the Rainbow Rosé Bubbles cans to the Human Rights Campaign (HRC), America's largest organization working for lesbian, gay, bisexual, transgender and queer equality.