Consumer wants and needs are affecting packaging innovation more than ever. In a culture of social media where we can hear customer feedback (wanted or not) via facebook, twitter, email, Linkedin and more, CPGs are bombarded with what the consumers want.
Big Wood Brewery packages its beer in cans because they provide complete protection from light that helps preserve freshness, are light-weight and deliver durability and portability that are particularly useful for outdoor endeavours.
The can is the sustainable and smart solution as environmentally friendly packaging drives consumer purchasing decisions
May 14, 2014
The survey of 400 executives and managers at food and beverage retail companies found that 97% of retail executives believe that consumers are driving a demand for green packaging and 98% of these professionals anticipate an increase in this demand within the next year.
Dutch potato supplier Schaap Holland adopts packaging made of Coveris’ Green PE.
May 12, 2014
Green PE is a polyethylene type made of sugarcane and combines numerous advantages – for the environment, processing manufacturers and ultimate consumers.
The company hopes that kind of premium visibility will make WingTab highly appealing to beer, CSD and energy drink marketers looking to make their cans stand out on crowded store shelves.