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HEINZ Gets Creative for Halloween with Blood Ketchup

HEINZ Gets Creative for Halloween with Blood Ketchup

October 26, 2020

From ketchup-dipped fries as vampire fangs to hot dog “fingers” dripping in ketchup, fans have used HEINZ Ketchup to add deliciously convincing blood to their Halloween celebrations. Now, ahead of what is sure to be a different kind of Halloween celebration, the brand is debuting HEINZ Tomato Blood Ketchup to contribute to the spooky fun.


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Conagra Brands Calls On Employees to Help Create Change with Fundraising Campaign

October 26, 2020

Conagra Brands has launched "United For Change," a new approach to its national employee fundraising campaign. This initiative encourages employees to make personal financial contributions that support essential community programs that provide financial stability, alleviate systemic issues of poverty and advance civil liberties for all Americans.


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What I Learned from My Freezer

What I Learned from My Freezer

Stephen Dombroski
October 19, 2020
Like most people around the world, my family and I have been doing whatever we can to adjust to life under the restrictions that have been put in place to address the COVID-19 pandemic. One of the first things we did was determine what supplies we needed to buy to prepare ourselves for a world where we might not be able to leave our house. The first task was to go through our inventory of frozen food.
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Materials

Exploring Tomorrow’s Packaging

Sustainable, improved quality and reduced cost.
Edward Kosior
October 12, 2020
Most packaging on shelf these days was designed with the primary purpose to engage with the consumer, protect the contents within and tell a strong brand story. What recyclable features it may include are not always by design and they certainly are not thought through.
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PACK EXPO Connects: Preview

PMMI Presents: PACK EXPO Connects

The virtual PACK EXPO Connects tradeshow will include an intuitive, interactive platform for live engagements with consumer packaged goods companies and suppliers.
Kristen Kazarian
October 8, 2020
For the first time in 60 years, PACK EXPO International has cancelled. However, if you thought that a pandemic would stop the global packaging event, you would be mistaken.
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Brand Packaging: Marketing

Make Your Product Packaging Your Best Marketing Tool

It’s more than just protecting the product inside.
Kristin Joker
September 30, 2020
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
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