Marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted, and asks, “And you, what beach type are you?”
From properly counting out pharmaceuticals to guaranteeing the proper bottling of wine — and even ensuring that the wine bottles themselves are up to snuff — inspection, detection and vision systems play a myriad crucial roles in CPG packaging.
In a period where budgets are extremely tight and layoffs are being made, many companies find it difficult to justify assigning resources to innovation.
Packaging and consumer goods companies are accelerating their efforts to adopt new innovative materials and processes to replace plastic in product packaging to help meet their plastic reduction goals
Innovations in modeling technology, which reduce the weight of the bottles to 18.5 grams, represent a major step in reducing the amount of materials used while preserving the durability and functionality of the packaging.