A new Freedonia Group analysis projects 4.5% annual growth for the global packaging machinery market through 2023, driven by global increases in manufacturing activity, rising mechanization in developing countries and high-value sales of state-of-the-art equipment in affluent markets.

2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.

Optimizing a packaging line is a journey. And there are many variables to consider in the quest. If one machine or component isn’t working, it can wreak havoc on your entire line — with labor costs, downtime and of course finding the root of the issue.

It’s no secret that e-commerce is growing. The e-commerce channel itself grew 16% in 2018. With the surge of online shopping outlets, brands have opportunities to reach consumers like never before.

The global e-commerce packaging marketing is projected to see a compound annual growth rate of 11.3% through 2023, cites The Freedonia Group. Apparel and accessories alone took 18% of the market in 2018.