February is Super Bowl month, where many CPG brands will pay $6.5 million for a 30-second spot and hope it resonates with consumers and increases sales. This year, Lay’s potato chips will run its first ad during the game in 17 years.
For nearly a century, we have been opening English muffin packaging wrong.
We, the groggy, have fought to unwrap cellophane English muffin packaging for decades. But that was only half the battle.
When life gets difficult, a sense of humor helps. Given the labor shortages, congested shipping ports and lack of raw materials combined with rising inflation, there is no question: We consumers are living in challenging times.
If you can make it through a self-checkout without hearing any of these dreaded sentences, congratulations, you have won a battle in the ongoing war of man versus machine.