Technology at PACK EXPO Las Vegas offers solutions for organic and natural brand- a Q&A with Sean Hael marketing and sales manager for Mitsubishi Gas Chemical America.
September 17, 2017
Brand owners of organic and natural foods face particular challenges in keeping their products from spoiling without preservatives and additives. Consumers who buy organic have the expectation of “clean” products that are also fresh and shelf-stable.
In the food and beverage market, interesting packaging designs, shapes and materials may catch the eye of shoppers perusing the shelves, but it’s not the sole element driving purchasing decisions.
Conveyor systems are necessary to automate food processing and food manufacturing plants. Conveyors are a critical element in the facility’s operational efficiency and ultimately, the company’s profitability.
We all buy with our eyes. Research suggests that consumer purchasing decisions are made within five to seven seconds of viewing a product. In a growing and saturated market like confectionery, brands are always looking for innovative ways to make their product stand out from the crowd.
With unboxing videos becoming a serious marketing channel, packaging is garnering renewed attention. Catering for the on-the-shelf appearance is no longer enough, as packaging now functions to communicate with consumers across digital channels, specifically video content.
Whether you’re a newcomer to the world of liquid filling equipment or an experienced user looking to upgrade or change your production line, browsing websites and product catalogues in the search to source a suitable machine can be more than a little confusing.
The dynamic of 'fast fashion', where customers expect to see something new from their favorite brands on an almost weekly basis, has impacted the color cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.