New Beach St. Vodka Cocktail Evokes the Sand, Sea and Sky

It’s always summer on Beach St. Which is why beach vibes and sun-drenched coastal signage inspire the look and feel of packaging for the new Beach St. Vodka Soda beverage from Christopher Michael Brands. Beach St. is sold in cans with an outer cardboard box.

Created by Chase Design Group, Los Angeles, the logo consists of simple, linear waves and modern sans serif font, reminiscent of familiar beach signage, but also serving as a mnemonic device. The blue logo represents the ocean while the pure white background communicates the purity of the product. Central to the focus of the design, it creates a memorable image in a sea of hard seltzers. With 1g of cane sugar, no preservatives, no artificial colors or sweeteners, no gluten and 100 calories per can, Beach St. is positioned as a better-for-you alternative.