Coca-Cola Targets Younger U.S. Voters with Get Out the Vote Campaign

Coca-Cola brand Peace Tea is encouraging its fanbase to “Speak Your Peace” in the upcoming election through a partnership with Vote.org., a nonprofit, nonpartisan organization dedicated to simplifying political engagement and increasing voter turnout by offering registration and educational resources.

“Peace Tea believes in paying it forward, and in the power of kindness and doing the right thing for those around you,” said Danielle Fisher, director, Refreshment Tea Brands, Coca-Cola North America. “In the context of this election – which is taking place in what has been such a monumental year – we believe in bringing young people together in a peaceful way to use the power and influence of their voices, individually and collectively. This partnership with Vote.org is a great way to drive political engagement in a nonpartisan way.”