Americans are drinking their way through the novel coronavirus (COVID-19). Many are holding Zoom video “happy hours” with friends and colleagues, while others are content to imbibe by themselves or with a significant other with no social media necessary. There are also new Facebook groups popping up, such as National Quarantine Drinking Team, open to the public.
According to recent Nielsen data, sales of alcohol in the U.S. rose 55% in the week ending March 21. Among the biggest categories chosen were spirits — with tequila, gin and pre-mixed cocktails leading the way. Sales in those categories jumped 75% compared to the same period last year. Wine sales are up 66% and beer sales jumped 42%. Online alcohol sales are up 243%, meaning folks are still practicing social distancing while ordering at-home deliveries.
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