The industry has experienced a lot of buzz, and even confusion, when it comes to packaging and sustainability in recent years. Schools of thought differ on the best materials to use, what happens at package end-of-life and even rigid packaging versus flexible packaging. When it comes to providing customers with the best possible package from a sustainability standpoint, the answer isn’t always black and white.
When it comes to selecting a package solution, function is at the top of the list for most customers. The product should perform in protecting the product inside, through supply chains and ultimately, on shelf. This can be achieved through a multitude of package options, but when it comes to what is most sustainable, what’s the answer?
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