Michelob Ultra Pure Gold Launches with Sustainable Forestry Initiative Approval

New Michelob ULTRA Pure Gold is made with organic grains and has only 85 calories and 2.5 carbs. Like Michelob ULTRA, the new brew will be free from artificial colors and flavorings. The packaging has received Sustainable Forestry Initiative approval. 

"We're proud to be a brand for consumers who balance their healthy, active lifestyles while also being able to enjoy beer. We know organic ingredients are important, and with Michelob ULTRA Pure Gold we're able to provide a new beer with a unique golden look and taste," said Azania Andrews, vice president, Michelob ULTRA. "We're tapping into the occasion of spending time outdoors with friends and soaking in the same nature that inspired our new brew—a time we're referring to as Pure Golden Hour."