Household Packaging: The Future is in the Design and Label

Three major household care categories—home laundry products, home surface cleaners and dishwashing products—show little growth in the household packaging industry. Due in part to intense competition, aggressive retail promotion and consumers seeking value, it is up to the package design—and the labeling—to lift sales by differentiating brands and delivering value.

The largest segments account for three quarters of overall sales in the industry: all-purpose cleaners, toilet, tub and tile cleaners and specialized cleaners (drain, glass, oven and so forth), according to Mintel Group Ltd. Household Care Packaging Trends study.