Since 1996, leading lifestyle brand Body Glide’s protective skincare solutions have been popular in the categories of sports, fitness, outdoors and beyond. The non-greasy anti-chafing, anti-blister balms are designed to help consumers prevent painful skin conditions so they can stay active. Body Glide uses natural, plant-derived ingredients that help hydrate dry or cracked skin and provide comfort and confidence against rubbing that leads to irritation, burning, chafing and blisters. Each product is intended for daily use by anyone who is active — or just rubbed the wrong way by footwear, clothing or skin against skin.
“Research by packaging consultants showed the brand has been dominant for almost two decades,” says Bill Sternoff, CEO of Body Glide — a position where the company intends to stay.
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